Hoffman Auto Group

Audi of East Hartford Digital Brand Specialist

Job Locations US-CT-East Hartford
Job ID
# of Openings
Audi - East Hartford
Regular Full-Time


Looking to join a company that has been voted Best of Hartford for 15 Years?




Look no further. We're hiring a Audi of East Hartford Digital Brand Specialist. In this role you will:


-Generate sales appointments and vehicle sales opportunities through proper handling of incoming calls, internet leads, text messages, lease renewals & orphan customers. 

-Contact current and potential customers regarding special sales campaigns and offers.

- Need an ugly holiday sweater!




  1. Ensure contact and follow-up procedures are followed per written guidelines for Internet leads, orphan customers, unsold showroom visits, phone-ups and lease renewals; recording data properly.


  1. Conduct long-term follow up (beyond 90 days) for internet leads, sales calls and floor-ups that are not being attended to by Brand Specialist.


  1. Complete sales technique, lead management software & vehicle product knowledge training.


  1. Meet objectives for appointment setting and vehicle deliveries.


  1. Maximize lead management capability by integrating creativity with manufacturer sales programs, offering alternative choices and following up to all extents necessary.


  1. Assign and ensure timely & accurate responses for all internet leads, text leads, etc.


  1. Answer all sales calls ensuring accurate recording of activity in CRM and enter complete and accurate customer information and interaction notes into CRM.


  1. Assist Sales Management in evaluating 3rd party lead providers in order to make recommendations as necessary.


  1. High School Diploma


  1. 1-2 years’ experience in the automotive industry or customer service orientated environment preferred


  1. Possesses effective communication skills: oral, written, listening.


  1. Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.


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