Hoffman Auto Group

  • Audi of New London Assistant Sales Manager

    Job Locations US-CT-New London
    Job ID
    # of Openings
    Audi - New London
    Regular Full-Time
  • Overview

    Responsible for planning, organizing, controlling and measuring the employees and activities of the new and used vehicle departments. Responsible for keeping new vehicle inventory records. Place orders and preference new vehicles in conjunction with general manager and/or owners.


    1. Establish long and short-range goals for the sales staff, regarding new and used vehicles (volume & gross). Recommend new car inventory to be stocked by color, model and equipment.   Ensure manufacturer CSI standards are being adhered to; promote applicable surveys to ensure high CSI within the dealership.
    2. Ensure sales personnel are up to date (per manufacturer standards) on training and certifications; enroll in applicable training as needed. Ensure that dealership is eligible for all manufacturer awards and distinctions based on certifications and training. Train salespeople in closing skills and vehicle sales.
    3. Coordinate swaps with other dealerships, with objective of maintaining best inventory for the dealership. Report all sold vehicles to manufacturer per guidelines. Maintain sales log daily.
    4. Ensure that all supervised employees are entering complete and accurate customer contact information into ADP Drive CRM tool.
    5. Utilize Red Flag and OFAC software properly to ensure compliance.
    6. Merchandise new and used inventory effectively, ensuring cleanliness and attractive display of vehicles. Direct lot attendant as needed to ensure safe, clean, “ready to sell” vehicles at all times.
    7. Ensure new/used vehicle lot is kept clean and support lot attendants in the upkeep of the property.
    8. Work new and used vehicle deals with salespeople; assist with closing deals. Ensure all customers are turned over to the business department. Appraise trade-ins. Check deal paperwork to ensure compliance with DMV and finance institution requirements.
    9. Communicate manufacturer and/or dealership programs and incentives to sales staff as necessary, with objective of increasing new car gross and F&I penetration.   Plan and develop advertising for dealership, in conjunction with general manager.
    10. Provide regular reporting on activity and results of Digital Brand Specialist operations.
    11. Manage internet sales process and incoming sales call process, ensuring it is effective and consistent. Monitor lead volume and sources, adjust as necessary. Apply best practices to improve appointment ratios and delivery ratios.
    12. Develop and produce CRM campaigns and lists to support various mailings, events, owners clinics, sales campaigns and new vehicle launches.
    13. In support of the General Sales Manager, develop new strategies and activities to create sales opportunities such as evaluating lead providers, conducting Google preview searches, promoting usage of customer data mining software and consideration of digital vendor/partner proposals.




    1. High School Diploma
    2. 3-4 years’ experience in a sales orientated environment preferred
    3. Can adapt and embrace change with an internal and external customer centric mindset
    4. Act as an advocate for teammates and have a strong commitment to technology advancement
    5. Possesses effective communication skills: oral, written, listening
    6. Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers


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