Hoffman Auto Group

  • Digital Brand Specialist

    Job Locations US-CT-East Hartford
    Posted Date 1 month ago(6/13/2018 10:57 AM)
    Job ID
    # of Openings
    Ford/Lincoln - East Hartford
  • Overview


    • Ensure contact and follow-up procedures are followed per written guidelines for Internet leads, orphan customers, unsold showroom visits, phone-ups and lease renewals; recording data properly.
    • Conduct long-term follow up (beyond 90 days) for internet leads, sales calls and floor-ups that are not being attended to by Digital Brand Specialists or Brand Specialists.
    • Complete sales technique, lead management software & vehicle product knowledge training.
    • Maximize lead management capability by integrating creativity with manufacturer sales programs, offering alternative choices and following up to all extents necessary.
    • Foster harmonious interdepartmental relations between team members and sales management staff.


    • Customer centric mind set
    • Must be flexible and adaptable in an ever changing work environment
    • Passionate about learning and technology
    • Excellent communication skills
    • Must possess a high sense of urgency and be goal driven while balancing team player characteristics
    • Must have proficient computer skills
    • Experience with CRM preferred

    Equal Opportunity Employer M/F/Disabled/Veteran


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